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Elevate & Engage

Crafting Unforgettable Brand Narratives

Steven Na

With 15+ years in marketing and growth strategy, I specialize in scaling brands, driving engagement, and launching high-impact campaigns in gaming, Web3, and technology. I’ve led marketing for ZED RUN, Trial Xtreme Freedom, and major crowdfunding campaigns, generating millions in revenue and building passionate communities. My expertise lies in full-funnel marketing, performance-driven growth, and brand storytelling, helping companies connect with their audiences in meaningful ways.

Explore My Work

Elevating Your Brand

Expertise & Impact

Brand ID & Positioning

Crafting compelling narratives that resonate with audiences, helping brands stand out in competitive markets.

Go-To-Market

Proven ability to launch and scale products, from NFT platforms like ZED RUN to mobile games like Trial Xtreme Freedom.

Growth & Engagement

Expertise in acquisition, retention, and monetization, ensuring sustained player and user engagement.

Performance Driven Marketing

Data-driven approach to full-funnel marketing, optimizing campaigns for measurable impact and ROI.

History & Highlights

Portfolio

TXF: Pushing Growth and Engagement

Through strategic initiatives, Trial Xtreme Freedom saw impressive growth. Our X following skyrocketed from 22K to over 100K, while Discord engagement rose by 50%. Key moves included implementing social quests and community progression strategies that fostered deeper player involvement. Additionally, a renewed Brand ID helped strengthen our identity across platforms. Targeted user acquisition campaigns boosted TXF to top 5 positions in Soft Launch across major regions including India, UK, Australia, Italy, and Brazil, significantly increasing both visibility and engagement.

ZED RUN: Finish First!

ZED RUN emerged as one of the most well-known NFT collections and a trailblazer in Web3 gaming. Through a combination of strategic marketing and community-driven initiatives, the platform achieved record-breaking success, setting new benchmarks in the blockchain gaming industry.

Challenge

Entering the competitive NFT and blockchain gaming space required establishing a strong brand identity, building an engaged community, and driving significant marketplace activity to sustain long-term growth.

Approach & Execution

Go-To-Market Strategy: Launched targeted campaigns to attract both NFT enthusiasts and traditional gamers, ensuring broad adoption.

Community Engagement: Fostered a dedicated player base through Discord, Twitter, and exclusive in-game events.

Strategic Partnerships: Collaborated with high-profile brands and blockchain partners to elevate credibility and visibility.

Influencer & Viral Marketing: Leveraged key influencers and organic growth strategies to maximize reach and engagement.

Key Milestones & Achievements

Record-Breaking Mint Sales: Drove NFT mint sales surpassing $250,000 in a single drop, contributing to a total of over $4 million in mints across the collection.

Massive Brand Recognition: Positioned ZED RUN as a premier NFT brand in both Web3 and gaming communities.

Explosive User Growth: Scaled the community through innovative campaigns, driving high user retention.

Industry Expansion: Strengthened ZED RUN’s footprint with notable industry collaborations.

Results & Impact

Through a combination of innovative marketing, data-driven decision-making, and strategic storytelling, ZED RUN became a standout success in the NFT and gaming industries. The platform not only achieved financial milestones but also fostered an engaged and loyal community, setting the stage for long-term growth in the blockchain gaming space.

ZED RUN: Making Human Connections

As one of the public figures for VHS, I contributed to both front-facing and behind-the-scenes efforts to humanize the brand and build trust with our audience. This included:

Developer Blogs & Content – Authored insightful blogs that gave players an inside look at development, fostering transparency and excitement.

Media & Interviews – Represented VHS in press interviews, industry panels, and live discussions, reinforcing our credibility and vision.

Social Engagement & Community Content – Created engaging social assets, interactive content, and real-time activations, keeping players connected and invested.

Live Events & Activations – Organized and participated in live streams, in-game events, and fan meetups, creating memorable experiences that strengthened the community.

Human Park: Creating $2M Market Demand

At VHS, I led the marketing for Human Park, a next-gen metaverse built in Unreal Engine with deep customization and a rich, evolving world. We built massive demand through killer brand storytelling, character development, and a world narrative that pulled players in.

I drove the primary reveal trailers, NFT marketplace assets, and an engaging social strategy that turned curiosity into a movement. The result? $2M in marketplace NFT value... all from free NFT mints. This wasn’t just another project. It was a community-driven experience that proved the power of great storytelling and strategic marketing.

Pathfinder Adventures: A Retro Revival!

For Pathfinder Adventures, we fused retro nostalgia with modern trends, creating a live-action trailer with a bold Stranger Things vibe. Tapping into the D&D resurgence, we rode the wave of excitement and crafted a campaign that resonated with both longtime fans and new players.

The result? 600K+ organic views and a surge to the top of the puzzle category on mobile. This wasn’t just a launch—it was a cultural moment that proved the power of smart trend-jacking and creative storytelling.

Pillars of Eternity 2: Record-Breaking Funding Campaign

Launching Pillars of Eternity II: Deadfire wasn’t just about raising funds—it was about building a movement. With a strategy centered on engagement, transparency, and real conversations, we created one of the most interactive and responsive crowdfunding campaigns ever.

We smashed our $1.1M goal in just 24 hours, ultimately raising $4.4M, making it the most successful campaign on the Fig platform. With 11,000+ comments and responses, daily backer updates, and direct conversations with the development team, we turned backers into passionate advocates and set a new benchmark for crowdfunding success.

OC Poolscapes: Making Waves in a Crowded Market

Breaking into the competitive Southern California pool industry wasn’t just about great design—it was about building trust. I modernized OC Poolscapes’ brand and strategy, focusing on client education and authentic customer testimonials to stand out.

From a new logo and website to social content, copy, and video production, I led a full-scale brand refresh that delivered real results. In just the first month, we secured 16 new projects totaling $4M in revenue and expanded into Los Angeles and Texas using the same winning playbook.

A strong brand and the right strategy don’t just make an impact—they create momentum.

*Also it was cool to have my family in the commercial ;)

Colina Legacy: The Little Indie That Could

Colina Legacy was a passion project turned breakout success. We took this indie horror title from concept to reality, self-publishing across PC (Steam), Xbox, and mobile platforms, proving that a small but dedicated team could make a big impact.

I led efforts to secure influencer coverage and drive awareness, which helped us win DreamHack Atlanta’s "Best Let’s Play" Indie Category. The game’s success gave our startup the runway, recognition, and publishing opportunities that led to future projects like Arcanium, Parking Escape, and Generation Overdrive.

A true testament to scrappy innovation and smart marketing.

"CRAFTING BRAND STORIES

THAT LAST"

Passion About Team Building

Recommendations

Mikey Dowling

Sr. Director of Comms and Franchise - Obsidian Ent.

"Steven is the kind of leader who wants the team to know all aspects of the process and allow for very open communication. This, I feel, resulted into incredible output during the Pathfinder Adventures phone campaign, and the Pillars of Eternity II: Deadfire Fig campaign. He is a team player through and through."

Michael Cruse

COO - Reneo Pharmaceuticals

"Steven provided excellent insight into the way people think and react to visual representations, refined our written content to flow better to a wider audience, and made sure all of our elements were pulled through in our presentation decks and other corporate materials."

Michelle Eap

Visual Artist - Mobilityware

"As a graphic designer who worked with Steven on numerous marketing projects and branding campaigns, his directions were always clear and concise but also takes my suggestions and opinions into consideration. He also provides constructive feedback and has helped me grow as a designer."

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